SEO companies enhance website ratings through a combination of strategies designed to optimize various factors of a website, making it extra attractive to SERPs like Google.

1. Keyword Research and Optimization: SEO company start with the aid of figuring out applicable key phrases that capacity customers are probably to search for. They then include these key phrases obviously into the website's content, titles, meta descriptions, Image tags, alt tags, heading tags, and headers to improve relevance and visibility in search results.